The great thing about moving into our 40s and 50s is the newfound confidence and drive many of us experience. We’re at a prosperous crossroads between our career, family and personal life – and we’re starting to carve out time to pickup past hobbies or take on new activities that have been on our Bucket List.
But while the drive’s there, too often our body isn’t keeping pace with our plans – and we’re quickly reminded we’re simply not as spry as we used to be. Knees hurt after running or racing up and down the court. Shoulders are sore from repetitive motion in the gym or on the field. That new back or ankle pain follows us around the home, office and throughout the night. How can it possibly hurt to simply walk down the stairs? These aches become annoying deterrents to taking on new challenges or continuing with those we love to pursue.
So … do something about it.
One of the main culprits sits right between our bones – in our cartilage. We really don’t think about tending to our cartilage until we feel discomfort. And, most of us don’t realize that as we age the building blocks in our cartilage start to break down – similar to a set of brake pads in our car. After time, these pads deteriorate, and eventually your brakes will resort to metal on metal. This same concept is happening inside us as we age: the friction of our everyday movements and physical activities take a toll on the cartilage that’s working to withstand the pressures we’re putting on our joints. This cartilage and its fluids play a key role in keeping us comfortable and active – yet until now perhaps you’ve never given much thought to it.
Chondroitin sulfate isn’t a phrase that just rolls off the tongue – we know. But it’s quickly becoming the everyday supplement for Gen Xers around the globe. In fact, it’s been used for decades in countries like Japan that has one of the highest life expectancy rankings. One Japanese company that’s understood the benefits of this joint wonder for 60 years is Zeria – and they’ve sold more than 50 million bottles of their pure, high-quality chondroitin sulfate supplement to help consumers preserve strength and movement across their joints.
So, is your body sending you a message?
If you’re reading this, you likely want to keep moving and pressing forward with life’s adventures. Because when they coined the term ‘over the hill’ for the ripe age of 40, they weren’t aware of the Gen Xers who’d come along and bypass that seat on the sidelines. We’re pushing out the ‘over the hill’ label to our 70s and 80s – and if we tend to ourselves now and protect critical functions like our joints – we may never feel like hanging ‘em up.